Amazon is one of the most used ecommerce platforms globally, with $468 bill. in revenue expected in 2021. It was the fourth technology business to exceed a $1 trillion market worth, and it is rapidly approaching $2 trillion.
Amazon, which began as an online bookshop in July of 1995, spent its initial years as a broker for other vendors. However, inceptor Jeff Bezos aka the world’s richest person always envisioned it as an “everything shop,” and the e-commerce platform swiftly expanded to include other things.
Amazon currently boasts 2.3 mil. active sellers, who account for 60% of total retail transactions on the platform.
If you are a third-party seller, you should have access to as many Amazon statistics as available. This is due to the fact that most high-performing organizations base their judgments on data. The more data you have to work with, the better you will be able to make informed decisions and operate your business.
We’ll present you with the most up-to-date and important Amazon statistics to know so you can utilize them to your advantage and thrive at sales as we enter 2022.
Table of Contents
- 1) Number Of Products On AMAZON
- 2) Number Of Orders Amazon Receives In A Single Day?
- 3) Amazon Revenue In a Single Day
- 4) Total Number of Amazon Sellers
- 5) What is The Size of Amazon’s Customer Base?
- 6) Amazon Statistics At a Glance
- 7) Some More Statistics
- 8) Amazon Revenue Statistics
- 9) Segment Wise Amazon Revenue
- 10) AMAZON’s Annual Profit
- 11) Amazon Prime Members and Spendings
- 12) Amazon Prime Day Sales
- 13) Most Purchased Categories During Prime Days
- 14) SMBs On Prime Days
- 15) Traffic on Prime Days Though Referral Websites
- 16) Impact of Prime Delivery feature on Sales
- Conclusion: Amazon Statistics [2022]
1) Number Of Products On AMAZON
Amazon sells over 12 mil. things on their own. When all items sold on the Amazon marketplace by third-party sellers are included, the total number of products exceeds 353 mil.
2) Number Of Orders Amazon Receives In A Single Day?
On average, Amazon ships approximately 1.6 mil. packages each day.
If we break it down further, that accounts for 66 thousand orders every hour, and 18.5 orders every second.
3) Amazon Revenue In a Single Day
Amazon achieved sales worth $141.25 bill. in the retail product section in 2019. This equates to an average of $385 mil. every day.
4) Total Number of Amazon Sellers
There is 9.1 mil. Amazon merchants globally as of 2020. out of which, 2.3 mil. are active sellers (i.e. they have at least one product for sale).
5) What is The Size of Amazon’s Customer Base?
In the United States alone, Amazon has several mil. consumers. In July 2020, Amazon’s United States website had 2.4 bil.. visits. In addition, there is 112 mil. Amazon Prime customers in the United States.
6) Amazon Statistics At a Glance
- In 2021, Amazon earned $386 bil. in net revenue, which comprises Amazon online services, advertising income, and revenue from third-party merchants.
- In 2021, Amazon’s retail goods sales were $468.78 bil.
- In 2019, revenue from commissions, fulfillment and shipping, and other services provided to third-party sellers was 53.76 bil. USD.
- As of 2022, Amazon is the second most valuable brand globally (after Apple.inc ). Its brand value is $350.3 bil. putting it ahead of Microsoft, Google and Alibaba.
- Every day, Amazon sends out around 1.6 mil. parcels.
- Amazon sells approximately 12 mil. things on its own. When third-party sellers are included, the sales exceed 353 mil.
- Amazon is the most popular ecommerce site in the United States, with more than twice as many desktop visits as its nearest competitors, Walmart and eBay.
- Amazon scored first among all online marketplaces in the United States in terms of GMV (gross merchandise value) in 2021, with a GMV of $500 bil.
Source: (Statista) (Amazon) (Wikipedia)
7) Some More Statistics
- AWS (Amazon Web Services) accounted for 11% of the platform’s total income.
- In 2020, Amazon made $21.33 bil. in net profits, with Amazon Web Services accounting for over half of that.
- Amazon Prime has almost 200 mil. subscribers globally, with 147 mil. based in the United States alone.
- In 2021, Amazon Prime Video has 175 mil. customers, while Prime Music had 55 mil. in 2020.
- In 2020, 55 mil. Amazon Echo devices were sold.
Source: (LinkedIn) (Statista) (Amazon)
8) Amazon Revenue Statistics
Amazon ranks 3rd world’s largest public firm by revenue, after only Walmart and China’s Petrochemical Corp. Its income increased by 37.6 % in 2020, the highest percentage growth since 2011, owing in part to the Covid-19 outbreak.

Below is the breakdown of Amazon’s yearly revenue since 2005
Year | Revenue |
2005 | $8.4 bil. |
2006 | $10.7 bil. |
2007 | $14.8 bil. |
2008 | $19.1 bil. |
2009 | $24.5 bil. |
2010 | $34.2 bil. |
2011 | $48 bil. |
2012 | $61 bil. |
2013 | $74.4 bil. |
2014 | $88.9 bil. |
2015 | $107 bil. |
2016 | $135.9 bil. |
2017 | $177.8 bil. |
2018 | $232.8 bil. |
2019 | $280.5 bil. |
2020 | $386 bil. |
Source: (Amazon)
9) Segment Wise Amazon Revenue
Amazon categorizes revenue by sector and location. Despite the fact that e-commerce generates the bulk of income, Amazon is also a first-party and third-party reseller, as well as a provider of subscription services like prime video, Kindle, etc., and the owner of Whole Foods.
Amazon has two business models: first-party and third-party. Amazon is the retailer for 1st Party, and the company acts as a wholesale provider. The company has more control over price, packaging, and delivery for third-party vendors.
Below is the complete breakdown of Amazon’s revenue through all its ventures:
Quarters | Online stores | Physical stores | 3rd party seller services | Subscription services | AWS | Other |
Quarter 4 ’17 | 35,383 | 4,522 | 10,523 | 3,177 | 5,113 | 1,735 |
Quarter 1 ’18 | 26,939 | 4,263 | 9,265 | 3,102 | 5,442 | 2,031 |
Quarter 2 ’18 | 27,165 | 4,312 | 9,702 | 3,408 | 6,105 | 2,194 |
Quarter 3 ’18 | 29,061 | 4,248 | 10,395 | 3,698 | 6,679 | 2,495 |
Quarter 4 ’18 | 39,822 | 4,401 | 13,383 | 3,959 | 7,430 | 3,388 |
Quarter 1 ’19 | 29,498 | 4,307 | 11,141 | 4,342 | 7,696 | 2,716 |
Quarter 2 ’19 | 31,053 | 4,330 | 11,962 | 4,676 | 8,381 | 3,002 |
Quarter 3 ’19 | 35,039 | 4,192 | 13,212 | 4,957 | 8,995 | 3,586 |
Quarter 4 ’19 | 45,657 | 4,363 | 17,446 | 5,235 | 9,954 | 4,782 |
Quarter 1 ’20 | 36,652 | 4,640 | 14,479 | 5,556 | 10,219 | 3,906 |
Quarter 2 ’20 | 45,896 | 3,774 | 18,195 | 6,018 | 10,808 | 4,221 |
Quarter 3 ’20 | 48,350 | 3,788 | 20,436 | 6,572 | 11,601 | 5,398 |
Quarter 4 ’20 | 66,451 | 4,022 | 27,327 | 7,061 | 12,742 | 7,952 |
NOTE: All Values are in $$
Source: (Statista)
10) AMAZON’s Annual Profit
Amazon CEO Jeff Bezos is reinvesting the majority of the company’s income, and AWS is boosting the company’s overall profit above $20 billion in 2020.
Year | Profit |
2005 | $359 mil. |
2006 | $190 mil. |
2007 | $476 mil. |
2008 | $645 mil. |
2009 | $902 mil. |
2010 | $1.15 bil. |
2011 | $631 mil. |
2012 | $39 mil. |
2013 | $274 mil. |
2014 | $241 mil. |
2015 | $596 mil. |
2016 | $2.37 bil. |
2017 | $3.03 bil. |
2018 | $10.07 bil. |
2019 | $11.58 bil. |
2020 | $21.33 bil. |
Source: (Amazon)
11) Amazon Prime Members and Spendings
There is approximately 200 mil. Amazon Prime subscribers worldwide. The Number of Prime members surpass that of non-prime.
- Every 1 in 3 USA citizen have a prime membership
Below is the breakdown of the growth of Amazon Prime members over the years.
Year | Subscribers |
2016 | 46 mil. |
2017 | 66 mil. |
2018 | 100 mil. |
2019 | 120 mil. |
2020 | 150 mil. |
2021 | 200 mil. |
Their Spendings :
- Prime Members spend more than $1,400 each year.
- Three-quarters of non-Prime customers spend $100 to $600 each year on Amazon.
Source: (Statista)
12) Amazon Prime Day Sales
Amazon sees a significant increase in sales on its Prime Days. Not only do most individuals sign up for Prime memberships on that day, but they also convert (18.6 percent) and spend the most. Prime Day sales generate more revenue than Black Friday and Cyber Monday sales combined.
- Members from 20 different countries shopped during the 2021 prime days.
- 250+ mil. products were sold during the Prime Day event in 2021.
Source: (Statista)
13) Most Purchased Categories During Prime Days
According to a poll performed in the United States, holiday gifts (14% of users purchased gifts), health & beauty goods, as well as electronics, were among the top-selling categories of the 2021′ Prime day event, with each purchased by more than a quarter of Prime purchasers.
- people bought 600,000+ backpacks.
- 1,000,000+ laptops
- 1,000,000+ headphones
- 240,000 notebooks
- 40,000 calculators
- 220,000 Crayola products.
All these items were sold on the 1st Prime Day of 2021
Source: (Amazon)
14) SMBs On Prime Days
- On Prime day 2021, SMBs selling on Amazon achieved around $1.9 bil in sales. This is around 46% fewer than 2020, when the event was moved to October owing to the Covid-19 outbreak.

- Third party retailers, on the other hand, accounted for little more than a 3rd of all purchases on Amazon Prime Day 2021. (Source)
15) Traffic on Prime Days Though Referral Websites
In the year 2020, The bulk of traffic referred to the platform originated from news and media sites in the USA. Traffic to Amazon via discount and reward websites increased by 4% in Oct 2020, reaching 16%, a rise of 4% from Jul 2019. (Source)

16) Impact of Prime Delivery feature on Sales
In the USA, 2019, 58% of USA buyers were more inclined to increase their entire order if same-day delivery was available. In 2020 The Amount reduced to 56% (Source)

More Amazon Guides:
- What Is Amazon FBA (The Definitive Guide)
- FBA vs FBM: The Ultimate Comparison!
- Is Selling On Amazon Still Worth It?
Conclusion: Amazon Statistics [2022]
That is all guys, ecommerce is a booming sector and Amazon is undoubtedly the king of it. Make most of the platform by enrolling into its FBA program and making decisions based on the data available, that’s what the best-performing sellers would do.
- Viral Launch Coupon Code 2022 [Flat 15% OFF] - May 13, 2022
- Helium 10 vs Jungle Scout — What’s My Verdict? - May 12, 2022
- Helium 10 Coupon Code & Discount 2022 [Save 50% All Plans] - May 10, 2022