5 Best Amazon Product Research Tools (2021)

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Are you looking for the best Amazon product research tool? Well, you have landed on the right page.

To run a successful Amazon FBA business, a good product research tool is required. A tool with advanced product research features can help you find the best quality products to sell easily. There are many product research tools available in the market. But I brought you my handpicked list. I’ve used all of these tools personally on my FBA business.

In this post, I’ve featured the Best Amazon Product Research Tool that includes the top 5 product research tools, their features, and pricing.

Let’s get on with the post without wasting any more time.

List Of 5 Best Amazon Product Research Tools

The list of the best Amazon product research tool is given below:

Let’s discuss each tool in detail.

1. Jungle Scout

Jungle Scout is one of the best product research tools available in the market. It helps you in finding the best products on Amazon. Jungle Scout has no shortage of tools, training materials, resources, and blogs to help you in boosting your sales. Even a beginner can get started with Jungle Scout. It is an all-in-one tool that is good for a beginner, expert, and branded sellers.

Best Amazon Product Research Tool - Jungle Scout

For beginners, it has an Opportunity finder tool that helps you in finding low competition keywords which are in high demand. The sale of every product can be monitored via the product tracker tool. All the necessary metrics can be viewed using advanced filters such as reviews, ratings, historical sales, and so on. 

Note: Check our detailed Jungle Scout Review here.

 Jungle Scout - Product Tracker

Jungle Scout extension helps existing sellers in carrying out product research on the go. It also lets you manage your inventory via the Inventory manager tool. You can also see your profits in real-time with Jungle Scout’s analytics. For branded sellers, it helps them in targeting big brands.

Note: Rollover to check our working Jungle Scout Coupon here.

Key Features:

  • Product Research
  • Keyword Research
  • Keyword Rank Tracker
  • Profit & Sales Tracking
  • Request Reviews in one click
  • Product tracking
  • Opportunity Finder
  • Inventory Manager
  • Global Supplier Database
  • Opportunity Score
  • Product Launch Service
  • Unlimited Email Campaigns


The pricing plans of Jungle Scout are very affordable. Let’s take a look at them.

  • Basic Plan: $49/month or $29/month yearly
  • Suite Plan: $69/month or $49/month yearly
  • Professional Plan: $129/month or $84/month yearly

2. Helium 10

Most of the Amazon sellers prefer Helium 10 because it offers a full set of useful tools for them. Some of the tools of Helium 10 have their own name as well. It helps you in finding which tool to use in certain conditions. For product research, it has the Black box. 

Helium 10 - Black Box

Note: Check our detailed Helium 10 Review here.

This tool has access to data of more than 450 million products on Amazon. It also gives you the option to use advanced filters to get more metrics. These filters are product weight, projected sales & trends, images, sales volume, and so on. For product analysis, it has a Trendster tool. This tool gives you access to data like product sales volume, historical price fluctuation, seasonal demand, and so on.

Helium 10 - Product Filters

To optime your product listing, you can use the Scribbler tool of Helium 10. You can get ranking keywords with this tool. You can compare more than one ASIN at one time using the Cerebro tool. It also has a Google Chrome Extension tool which they call X-ray tool. The working of this extension is similar to the Jungle Scout extension tool.

Note: Rollover to check our working Helium 10 Coupon Code here.

Key Features

  • Magnet Tool
  • Black Box
  • Trendster
  • Cerebro
  • Adtomic
  • Frankenstein
  • Scribbles
  • Index Checker
  • Listing Analyzer
  • Keyword Tracker
  • Misspellinator
  • Inventory Protector
  • X-Ray
  • Profitability Calculator
  • Refund Genie
  • Freedom Ticket Training Course


The pricing plans of Helium 10 is given below:

  • Starter Plan: $39/month
  • Platinum Plan: $99/month
  • Diamond Plan: $199/month 
  • Eliter Plan: $399/month

3. Viral Launch

Product selling on Amazon requires you to go through a lot of work such as finding the right product, checking all the metrics, selecting a few products, creating product listings, and then launching the products. To minimize your workload, you need a tool like Viral Launch because it eliminates all the guesswork from your business and makes your Product research more efficient than ever.

Viral Launch - Overview

To find the best products, Viral Launch has the Product Discovery tool. It has access to data of more than 200 million products on Amazon. You can use filters like priority score, categories, keywords, and so on to narrow it down to some viable choices. To find out which are the top-selling keywords, you can use the keyword research tool of Viral Launch. 

Note: Rollover to check our detailed Viral Launch Review here.

Viral Launch - Product Recovery

It also gives you important metrics as suggested CPC, search volume, and so on. So that you can see which keyword will be profitable to you. To see the market trends, you can use the market intelligence tool. It has the competitor intelligence tool to help you in finding out your competitor’s product listing and their top keywords.

Note: Rollover to check our working Viral Launch Coupon Code here.

Key Features

  • Product Discovery
  • Market Intelligence
  • Kinetic PPC
  • Keyword Research
  • Listing Analyzer
  • Competitor Intelligence
  • Split Testing
  • Listing Builder
  • Keyword Manager
  • Product Launch Service
  • Amazon Advertising & PPC Tracking


The pricing plans of Viral Launch is given below:

  • Essential Plan: $69/month or $58/month yearly
  • Pro Plan: $99/month or $83/month yearly
  • Pro Plus Ads Plan: $199/month or $166/month yearly

4. AMZScout

If you are looking to sell those products which are already offered by big brands and sellers then you definitely don’t stand a chance. To create interest among customers, you need to do something creative and new. If you want to enter such niche markets then AMZScout can help you do that. Many big brands such as Disney, Dell, and Casio already prefer AMZScout over other Amazon seller tools.

AMZScout - Overview

The basic motto of this tool is to analyze the market trends. Now you’ve found one niche which is getting all the attention of customers, use AMZScout to see if this niche is even viable or not. You can also see what other sellers are selecting as a niche and follow the same accordingly.  This tool also gives you access to Google Trend analytics, product sales estimations, information on FBA costs, and the quality of listed products.

AMZScout - Product Sales Estimates

It can be the one ally you have been looking for all along to launch a successful Amazon FBA business.

Key Features

  • Product Research Tool
  • Market Intelligence
  • Product Listing
  • Product Database
  • The Keyword Explorer
  • The Product Tracker
  • Product Keywords
  • AMZScout’s Seller Course
  • Monthly Trend Reports


The pricing plans of AMZSout is given below:

  • Pro Extension: $45.99/month or $16.49/month yearly or $499 for a lifetime
  • Amazon Seller’s Bundle: $49.99/month or $29/month yearly or $1499 for a lifetime

5. AmazeOwl

AmazeOwl is one of the underrated Amazon seller tools that are capable of doing a lot of things all at once. You can instantly find good products and launch them as well with AmazeOwl. The accuracy of this tool is also really good that means you can launch a product with full confidence on Amazon. AmazeOwl is a beginner-friendly tool that helps you in creating a business that aligns with your schedule perfectly.

AmazeOwl  - Overview

It helps more than 4500 Amazon sellers every month in launching their first product successfully on Amazon. It has data of more than 600 million products on Amazon. You can search among all the 11 marketplaces for the best products. Once you find your products then validate them and launch them using AmazeOwl.

You can also spy on your competitors using metrics like images, top keywords, price, titles, and so on. This tool is also a viable choice for Amazon sellers to start their business without any hassle.

Key Features

  • AmazeOwl Product Database
  • Access to 11 Marketplaces
  • Product Validation
  • AmazeOwl Tutorials
  • Product Tracking
  • Profit & Sales Tracking
  • Keyword Rank Tracker


The pricing plans of AmazeOwl is given below:

  • Starter Plan: Free of Cost
  • Growth Plan: $19.99/month or $12.99/month yearly
  • Established Plan: $29.95/month or $19.99/month yearly

Conclusion: Best Amazon Product Research Tool (2021)

Selecting one tool among this top 5 list can be a little confusing. Because all of these tools offer similar and some different features. Every tool is good at finding the best products for your business. But if I talk about data accuracy then Jungle Scout is the best tool because it has a data accuracy of 84.3%. If you want to find products then I would recommend you to use Jungle Scout because its metrics are much more accurate than other tools.

I’ve done my job by introducing you to this top 5 list of the best Amazon Product Research tool now it’s your choice to choose from among them. Let me know in the comment section which tool you’re going to select.

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