60+ Online Shopping Statistics For 2023 (Facts & Trends)

Online shopping offers a wide range of products and services at the click of a button, making it possible for customers to shop from the comfort of their own homes.

With the advancement of technology and the widespread use of the internet, shopping has become easier and more convenient for consumers. 

The growth of E-commerce has revolutionized the retail industry, providing customers with more options and better prices. Whether you are looking to buy clothes, electronics, or groceries, online shopping has made it possible. 

In this article, we have compiled all our top research on Online Shopping Statistics. Without wasting time, let’s see it.

Online Shopping Statistics (Top Picks)

1.  More than 2.43 billion people are online shoppers in the world as of 2023. 

2.  274.7 million digital shoppers are in the U.S. as of 2023.

3. According to 88% of shoppers, shopping at any time is the top reason to do online shopping.

4. 31% of shoppers buy products once a month.

5.  The fashion category in online shopping is on the top with $759.5 billion among the other categories in online shopping.

6. Retail mobile commerce sales hit $432.4 billion in 2022. 

7. Experts predicted that mobile commerce sales will hit $534.18 billion in 2024. 

8.  87% of consumers say that social media plays a very important role in their purchasing decision.

9. $947 billion in revenue comes from social commerce worldwide as of 2023.

10. 69.57% of online orders were abandoned in 2019. This was the highest rate of all time.

11. Average order values can be increased by 26% by using artificial intelligence.

12.  58% of total holiday shopping was made online in 2022.

13.  The retail E-commerce value of Thanksgiving sales was $5.9 billion in 2022.

14.  66% of buyers do research before purchasing the product.

15. Purchasing of household supplies have been increased by 24% because of COVID-19 Pandemic.

General Online Shopping Statistics

16. More than 2.43 billion people are online shoppers in the world as of 2023. 

Here is a table showing the total number of online shoppers in the world from 2014 to 2023.

Year	Total number of online shoppers in the world
2014	1.32 billion
2015	1.46 billion
2016	1.52 billion
2017	1.66 billion
2018	1.79 billion
2019	1.92 billion
2020	2.05 billion
2021	2.14 billion
2022	2.30 billion
2023*	2.43 billion

*Forecast

17. 274.7 million digital shoppers are in the U.S. as of 2023.

Here is a table showing the total number of digital shoppers in the U.S. from 2017 to 2025.

Year	Total number of digital shoppers in the U.S.
2017	215.5 million
2018	234.8 million
2019	243.6 million
2020	252.7 million
2021	264.5 million
2022	268.2 million
2023	274.7 million
2024*	279.9 million
2025*	284.6 million

*Forecast

18. The Philippines is the top country in the world in retail e-commerce sales growth with 26%.

Here is a table showing the top 10 countries in the world by retail e-commerce sales growth.

Rank	Country	Retail e-commerce in sales growth
1.	Philippines	26%
2.	India	26%
3.	Indonesia	23%
4.	Brazil	22%
5.	Vietnam	19%
6.	Argentina	19%
7.	Malaysia	18%
8.	Thailand	18%
9.	Mexico	18%
10.	The United States	16%

19.  According to 88% of shoppers, shopping at any time is the top reason to do online shopping.

Here is a table showing the top reasons to do shopping online.

Rank	The top reasons to do shopping online	Share of respondents
1.	You can shop any time	88%
2.	You can find products quickly	88%
3.	You can save time	84%
4.	Better product selection	84%
5.	You don’t need to line up at store	78%
6.	Online stores have lower prices	76%

20. 31% of shoppers buy products once a month.

Here is a table showing the frequency of online shopping.

Online Shopping Frequncy	Share of respondents
Once per week	20%
Once every two weeks	24%
Once per month	31%
3-4 times per quarter	15%
Once every 3 months	10%

21. WooComerce is the top E-commerce software platform with a market share of 36.68% worldwide. 

Here is a table showing the market share of the top 10 E-commerce software platforms.

Rank	The top 10 E-commerce software platforms	Market Share
1.	WooCommerce	36.68%
2.	Squarespace Online Stores	14.49%
3.	Woo Themes	14.42%
4.	Shopify	10%
5.	WixStores	6.44%
6.	Amazon	3.5%
7.	Magenta	1.72%
8.	MonsterCommerce (acquired by network solution)	1.26%
9.	Shopify Plus	1.19%
10.	Weebly E-commerce	1.17%

22. The United Kingdom spends $4201 per capita on E-commerce.

Here is a table showing the top 4 countries spending more on E-commerce.

Rank	Country	E-commerce spend per capita
1.	The United Kingdom	$4201
2.	The United States	$3428
3.	South Korea	$2591
4.	France	$1946

Source: Tidio, Statista,

Online Shopping by Industry Statistics

From fashion to electronics, groceries to home goods, just about every category of product can now be purchased online. 

This has created a convenient and seamless shopping experience for customers, with the added benefits of 24/7 availability, detailed product information, and quick delivery option.

With the growth of online shopping, many brick-and-mortar stores have also jumped on the E-commerce bandwagon, offering customers the best of both worlds.

In this section, we will see the top statistics on online shopping by industry.

23. The fashion category in online shopping is on the top with $759.5 billion among the other categories in online shopping.

Here is a table showing the top online shopping categories in the world. 

Category	Sale
Fashion	$759.5 billion
Toys, Hobby, and DIY	$590.7 billion
Electronics and Media	$542.4 billion
Food and Personal Care	$468.5 billion
Furniture and Appliances	$362.9 billion

24. In the U.S., the fashion category is on top with $142.8 billion among the other online shopping categories.

Here is a table showing the top online shopping categories in the U.S.

Categories	Sale
Fashion	142.8 billion
Electronics and Media	$100.1 billion
Toys, Hobby, and DIY	$93.3 billion
Furniture and appliances	$76.6 billion
Food and Personal Care	$56.4 billion

25. In the Asia-Pacific region, the most famous online shopping industries are packed groceries, home care, fresh groceries, and video gaming, contributing 40%, 37%, 35%, and 30%, respectively.

26. 60% of shoppers want to buy books, movies, music, and video games online.

27.  30% of computer and electronics sales come from online sales globally. 

28. Purchasing medicine online is increased by 36%. 

29. The global fashion e-commerce market is expected to reach $759466 million by 2025.  

30. The number of shoppers in the fashion e-commerce apparel segment is expected to reach $3750.5 million by 2025. 

31. In the U.S., 58% of adults purchased apparel online.  

32. Experts anticipated that 2.6% of grocery revenue would come from online sales. 

Source: Finance Online, Tidio, Statista

Mobile Shopping Statistics

With the widespread adoption of mobile technology, mobile shopping has become a significant trend in the E-commerce industry, offering consumers the convenience and flexibility of shopping anytime, anywhere.

From comparing prices and reading product reviews to making purchases and tracking deliveries, mobile shopping has transformed traditional shopping experiences by providing users with easy access to information and products at their fingerprint.

In this section, we will see the important statistics about mobile shopping.

33. 1 out of 5 U.S. adults accesses the internet through smartphones.

34. Retail mobile commerce sales hit $432.4 billion in 2022. 

35. Mobile commerce’s share is 6.5% of total retail sales in the U.S. as of 2023.

Here is a table showing retail mobile commerce sales share in the U.S. from 2019 to 2026.

Year	Percentage of total retail share
2019	4.1%
2020	5.8%
2021	5.8%
2022	6%
2023	6.5%
2024	7.2%
2025*	7.9%
2026*	8.7%

36. Smartphones account for 87.2% of total mobile commerce.

37.  Experts predicted that mobile commerce sales will hit $534.18 billion in 2024. 

38. Tablet mobile commerce reached $61.08 billion in 2022.

39. Experts anticipate that tablet mobile commerce will reach $54.01 billion by 2026. This market is projected to go down by $7.07 billion by 2026. 

40. It is anticipated that retail mobile commerce sales to account for 43.4% of total retail E-commerce by the end of 2023. 

41. Retail mobile commerce sales accounted for 41.8% of total retail E-commerce in 2022.

42. 64% of total E-commerce traffic is generated from mobile. 

43.  45% of online retail sales come from mobile devices.

44. 61% of online retail sales come from the desktop.

45.  Experts projected that global sales on mobile could go down by 5%.

46. North America contributed 41.1% of retail mobile commerce sales in 2022. 

Here is a table showing mobile retail commerce of total retail E-commerce sales worldwide in 2022.

Region	Total retail mobile commerce sales worldwide
Asia-Pacific	79.9%
Middle East and Africa	66.4%
Latine America	59.4%
Western Europe	46.8%
Central and Eastern Europe	40.3%
North America	40.1%
Global	65.7%

Source: Finance Online, eMarketer,

Social Shopping Statistics

Social shopping is a form of E-commerce that leverages social media platforms to bring customers and businesses together. 

In social shopping, retailers use social media sites like Facebook, Instagram, and Pinterest to showcase their products and connect with potential customers.

Social shopping often allows customers to discover new products and brands, interact with sellers, and receive recommendations based on their interests and past purchases.

In this section, we have gathered all the important statistics of social shopping. 

47. 87% of consumers say that social media plays a very important role in their purchasing decision.

48. $947 billion in revenue comes from social commerce worldwide as of 2023.

Here is a table showing social commerce revenue worldwide from 2022 to 2030.

Year	Revenue comes from social commerce
2022	$724 billion
2023	$947 billion
2024*	$1238 billion
2025*	$1619 billion
2026*	$2118 billion
2027*	$2771 billion
2028*	$3624 billion
2029*	$4740 billion
2030*	$6200 billion

*Forecast

49. 88% of buyers from Thailand purchased a product from a social network.

Here is a table showing online consumers buying from a social network by country.

Country	Online consumers buying from a social network
Thailand	88%
India	86
United Arab Emirates	86
China	84
Colombia	80
Indonesia	79
Mexico	76
Brazil	72
Argentina	68
South Africa	68
The United States	63
Netherlands	56
Australia	53
Spain	52
Germany	48
The United Kingdom	47
France	41

50. 63.5 million purchased a product from Facebook in the U.S. in 2022. 

Here is a table showing the number of consumers in top social media platforms in the U.S. in 2022 and 2025.

Social Media Platform	Number of consumers in 2022	Number of consumers in 2025*
Facebook	63.5 million	69.4 million
Instagram	41 million	47.5 million
TikTok	23.7 million	37.8 million
Pinterest	15.9 million	18.1 million

*Projected

51. In the U.S., 32% of Gen Z search for a product on social media before buying it. 

Here is a table showing using social media to search for a product by generation in the U.S.

Generation	Share of respondents
Gen Z (18 to 25 years)	32%
Millennials (26 to 41 years)	19%
Gen X (42 to 57 years)	16%
Baby Bommers (58 to 76 years)	5%

52. 30% of online buyers said they would prefer platforms Instagram, Twitter, Pinterest, or Snapchat for purchasing products.

53.  Facebook’s market share in social media online shopping is 38.82%.

Here is a table showing the share of platforms in social media online shopping. 

Social Media Platforms	Market share in social media online shopping
Facebook	38.82%
YouTube	26.38%
Twitter	6.21%
Pinterest	2.13%
Instagram	2.07%
LinkedIn	1.58%
Others	22.81%

Source: Finance Online, Statista,

Shopping Cart Abandonment Statistics

In very simple language, shopping cart abandonment means when a customer adds an item to an online shopping cart but does not complete the purchase. This is a common issue faced by E-commerce businesses, as it results in lost sales and revenue. 

Studies have shown that the average shopping cart abandonment rate is around 66%. There are a number of reasons why customers may abandon their carts, including unexpected shipping costs, complicated checkout processes, or a lack of trust in the website or brand. 

In this section, we will discuss the statistics of all the above mention topics. 

54. 69.57% of online orders were abandoned in 2019. This was the highest rate of all time.

55. 49% of consumers abandoned the card because of the high price. 

56.  Sales from abandoned carts are almost $18 billion every year.

57. 63% of online orders were abandoned due to high shipping costs.

             Here is a table showing why online buyers abandon their shopping carts.

Why online buyers abandon their shopping cart	Share of Respondents
High Shipping Cost	63%
Faulty Discount Codes	46%
Lengthy Shipping Time	36%
Asked for again to re-enter their credit card details	30%
Asked for again to re-enter the shipping information	25%

58. 34% of consumers will abandon their cart because the site asks them to create an account on their website.

Here is a table showing the reason for the poor checkout interface because of that buyer abandoned their carts.

The reason for poor checkout interface	Share of respondents
Ask them to create an account	34%
Their checkout process was too lengthy	26%
The total order cost was not calculated	21%
Less payment methods	6%

59. Businesses can make over $260 billion in revenue by simply optimizing the checkout process.

60. Buyers who see retargeted product ads are 70% more likely to get converted.

Source: Finance Online, Statista

Technology and Online Shopping Statistics

Technology has had a profound impact on the way we shop online. From the early days of E-commerce, when shopping online was a new and untested concept, to today’s sophisticated online retail landscape, we have come a long way.

Advances in technology have enabled retailers to offer more seamless and personalized shopping experiences, from personalized product recommendations to fast and secure payment options.

In this section, we will see the statistics of technology and online shopping. 

61. Average order values can be increased by 26% by using artificial intelligence. 

62. Chatbots or Artificial Intelligence will handle 85% of user interaction.

63.  32% of consumers used their voice assistance for product research.  

Here is a table showing activities for that buyer who used voice assistance.

Activities for that buyers used voice assistance	Share of respondents
For product research	32%
To compare product prices	32%
For one-time delivery purchase	25%
Repurchase things they purchase every day	21%
For shopping several times	10%

Source: Finance Online

Holiday Online Shopping Statistics

Holiday online shopping has become a norm for many consumers, offering a convenient and stress-free way to complete their holiday shopping. With the busy and hectic pace of the holiday season, online shopping provides an easy way to purchase products. 

Retailers have responded to the popularity of holiday online shopping by offering special deals, promotions, and faster shipping options. 

In this section, we will see when and why people purchase products.

64. 58% of total holiday shopping was made online in 2022.

65. 15% of U.S. consumers purchased in the Thanksgiving sale.

66. The retail E-commerce value of Thanksgiving sales was $5.9 billion.

67. 48% of consumer starts their Christmas shopping one month before Christmas, and only 3% of consumers start shopping one day before Christmas.

68. Retail E-commerce sales of the holiday are expected to grow 35.5% annually. 

69.  30% of U.S. people plan to purchase in a Cyber Monday Sale.

70. 24% of U.S. people plan to purchase in a Black Friday Sale.

Source: Semrush, Finance Online

Online Buyers’ Behavior Statistics

Understanding online buyers’ behavior is important for businesses that want to succeed in the E-commerce industry. 

By analyzing factors such as purchasing habits, shopping motivations, and the customer journey, businesses can gain insight into what drives consumer behavior and make informed decisions about how to best meet their needs.

By understanding and adapting to the evolving landscape of online buyer behavior, businesses can stay ahead of the curve and continue to thrive in the world of E-commerce.

In this section, we will see important statistics on online buyers’ behavior.

71. 66% of buyers do research before purchasing the product.

72. 35% of people prefer buying an electronic product online.

73. 79% of people have bought products from multi-brand platforms in a year.

74. 81% of people were happy with online shopping.

75. 61% of buyers said that easy searching and navigation is an essential part of online shopping. 

76. 63% of consumers said they like online shopping because they don’t need to leave the house. 

77. Free and next-day shipping encourages U.S. people to buy online products.

Source: Semrush, Finance Online

COVID-19 Pandemic impact on Online shopping Statistics

During the COVID-19 Pandemic, physical stores were closed, and social distancing measures were placed; in this situation, consumers have been forced to shift to online shopping as a safer alternative. 

As a result, the growth of E-commerce has accelerated dramatically, with online sales reaching record levels and many consumers trying online shopping for the first time.

In this section, we will see the statistics of the COVID-19 Pandemic’s impact on online shopping.

In this section, we will see the statistics of how the COVID-19 Pandemic impacted online shopping.

78. Purchasing of household supplies have been increased by 24% because of COVID-19 Pandemic.

79. 3% of U.S. consumers purchase something online for the first time after the spread of the COVID-19 Pandemic.

Here is a table showing the percentage of buyers that purchased online for the first time after the spread of the COVID-19 Pandemic.

Country	Percentage of buyers that purchased online for the first time after the spread of the COVID-19 Pandemic.
Canada	6%
France	6%
Australia	5%
India	5%
New Zealand	5%
The United Kingdom	5%
Spain	4%
Italy	4%
The United States	3%

80. E-commerce of the grocery increased by 250% after the second week of march 2020 due to the Pandemic. 

Source: Semrush, Finance Online, Statista, Tidio

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Conclusion: Online Shopping Statistics (2023)

The online shopping industry is vast. Experts anticipate that retail e-commerce will reach a new level every year. 

With the advancement of technology, E-commerce businesses are growing faster and giving better consumer experience. 

Mobile and social shopping contribute massively to the market of online retail shopping. The market share of these two is continuously growing day by day. 

During the COVID-19 Pandemic, Online shopping has been boosted. People started buying products online more and more. 

Online shopping statistics are changing rapidly day by day. We will be updating you with the more recent updates of it.

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